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Considering Third-Party Mockups: A Cautionary Note
Considering Third-Party Mockups: A Cautionary Note

The Importance of Accurate Product Representation in Your Store

Updated over a week ago

As an eCommerce business owner, it's essential to accurately represent your products to your customers. This includes using the most accurate product mockups. In this article, we discuss the use of third-party mockups and why they may not be the best choice for your store.

The Draw of Third-Party Mockups

It's not uncommon for merchants to consider using mockups from third-party sites. These mockups may appear appealing due to their variety and aesthetic appeal. However, it's important to remember that the primary purpose of a product mockup is to accurately represent the product that customers will receive.

Why We Don't Recommend Third-Party Mockups

At Subliminator, we advise against using third-party mockups. The main reason for this is that these mockups may not accurately display the unique features of our products. Often, third-party mockups use a product model that is slightly different from ours. As a result, these mockups could create a false expectation in the mind of the end-customer.

The Risk of False Expectations

Creating false expectations can lead to a number of challenges, including customer dissatisfaction, increased returns, and potential damage to your brand reputation. A customer who receives a product that doesn't match what they saw on the website is likely to feel misled and may not trust your store for future purchases.


While third-party mockups might initially seem attractive due to their design and variety, we strongly recommend against their use due to the potential for creating false customer expectations. At Subliminator, we believe in the importance of accurate product representation, and we encourage all our merchants to prioritize this in their stores.

If you have any questions or need further guidance on this matter, please don't hesitate to reach out to our customer support team. We're here to help you provide the best experience for your customers.

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